Samsung Hub Experience “crowns” STIRIXIS Group winner!

Samsung Hub Experience “crowns” STIRIXIS Group winner!

Ladies and Gentlemen,

your attention please!

STIRIXIS Group is once again an award winner! This time, our project “Samsung Experience Hub” won the title of “Best Interior Design 2020 for Southeast-Europe” via BigSEE.

What is BigSEE?

BIG SEE is the newest, latest and most exiting emerging platform under the BIG umbrella. SEE is Southeast Europe, bringing together 19 countries and 340 million people in what we feel, claim and exclaim is the most compelling, most creative region in the world!

 

BigSEE Interior Design Award 2020

What about our project?

Samsung Greece assigned to STIRIXIS Group, the creation of a fresh concept at the Dixons South East Europe S.A. Kotsovolos Megastore; one of the leading European companies in electric appliances.

STIRIXIS Group was assigned the strategical design of the shop-in-shop retail concept, respecting and following the vision of Samsung “Inspire the World, Create the Future”. The main goal was to deliver a space standing out among the rest of the competitors, while at the same time the brand identity would be accurately represented.

Samsung’s high tech products were the dominant element of the project, being displayed in a really unique way. More specifically, a fully simulated home of the future, divided in 5 zones, represents the ease of life offered using the products on display. A concept that puts in practice the idea that all the solutions offered enrich people’s lives and contribute to social prosperity.

The concept was based on the whole “sense of curvature”. The curves, the characteristic element deriving from the cutting-edge curved QLED technology is used as a trademark of the project; from the tailor-made furniture to the floor and its placed lit lines, all curvy, creating a futuristic environment.

Samsung Hub - Workplaces
Samsung Hub - Workplaces

Alex Athanassoulas, President & CEO of STIRIXIS Group, commented: “#teamSTIRIXIS is delighted for this important recognition of BigSEE of our latest project with Samsung in Dixons SEE. Together with our trusted and esteemed partners, our team has created a unique experience, a recognizable retail environment within a mega store, and a functional, fast performing concept. We are above all proud of the long standing relationship with Samsung, the leader in technology, and for their trust and excellent collaboration. I want to extend a warm thank you for this recognition to both teams. With this, comes our promise to imagine more and do more together.”  

Feb 01
0
Strategic design thinking focused on performance, governance, and long-term value delivery

Design That Performs

By | BLOG, INSIGHTS, INSIGHTS

Design That Performs

Strategic Design Is the Difference Between Vision and Delivery 

Strategic design thinking focused on performance, governance, and long-term value delivery

Design is never just about form. Every design decision carries consequences for cost, procurement, timelines, operations, and long-term performance. When these implications are not addressed early, complexity grows quietly across the lifecycle of a project, often surfacing later as inefficiency, delay, or compromised value. 

At STIRIXIS Group, we approach design as a strategic responsibility. Before a line is drawn, design must account for investment logic, operational reality, regulatory context, user behavior, and long-term value creation. This is not a constraint on creativity. It is the framework that allows creativity to perform. 

Decisions Before Drawings 

Strategic design begins before design in the conventional sense. It starts with clarity: clarity of intent, priorities, and decision ownership. It establishes how choices will be made, how trade-offs will be evaluated, and how alignment will be maintained from strategy through execution. 

When this structure is in place, design becomes a system that carries intent forward. It no longer relies on correction or justification later. Execution follows direction because the decisions that shape it are already governed. 

Performance Is Designed In 

The impact of strategic design becomes measurable over time. Projects progress with greater certainty. Procurement aligns more smoothly. Construction sequencing supports efficiency. Operational costs are anticipated rather than absorbed. Assets adapt more effectively to change. ROI is considered from the outset, not added as an afterthought. 

Strategic design is inseparable from accountability. Design decisions influence outcomes long after delivery. They shape how environments perform, how people behave, and how value is sustained. Treating design as taste alone introduces risk. Treating it as a governing framework protects investment. 

“Strategic design protects investment by governing decisions early and designing for performance over time”. 

Thirty Years of Trust 

For more than 30 years, STIRIXIS has delivered projects that perform under real conditions, with discipline, clarity, and consistency. This experience builds judgment: knowing which decisions create long-term value, which introduce avoidable complexity, and which will matter years after completion. 

Over time, this approach has shown that when strategic intent, operational clarity, and delivery discipline are aligned, environments are able to sustain performance well beyond completion. This is the foundation of True Prosperity™: creating environments that support profitable growth, resilience, and enduring value for clients, users, and ecosystems. 

One Partner, End to End 

Strategic design requires continuity. When strategy, design, and execution are fragmented, intent erodes. As a single, accountable partner from strategy through delivery, STIRIXIS Group safeguards coherence and ensures that early decisions are carried through without dilution. 

Design becomes more than a phase. It becomes a system for performance. 

Design determines whether vision remains an aspiration or becomes a performing reality. When design is strategic, governed, and accountable, it enables delivery, protects value, and sustains growth. 

If you are looking for a partner who designs with foresight, accountability, and performance in mind, we invite you to continue the conversation with STIRIXIS. 

Jan 04
0
Axonometric architectural cutaway showing multi-floor coordination, integrated circulation, and cross-discipline alignment of strategy, design, procurement, and construction decisions.

Construction Management as Strategic Delivery

By | BLOG, INSIGHTS, INSIGHTS

Construction Management as Strategic Delivery

How strategy & execution align in favor of the client

By Gerasimos Pavlidis, Construction Management Lead, STIRIXIS Group

Summary

In complex projects, value is not created at a single moment. It is built, protected, and reinforced through hundreds of coordinated decisions across strategy, design, procurement, and construction. At STIRIXIS Group, Construction Management operates as an integrated strategic discipline that connects foresight, design intelligence, and execution control. This approach safeguards strategic intent, aligns all collaborators, and ensures that delivery remains consistently in favor of the client.

Axonometric architectural cutaway illustrating integrated construction management coordination, layered floors, transparent circulation paths, and cross-discipline alignment of strategy, design, and build systems.

Strategy defines the ambition.
Delivery determines whether that ambition holds.

In today’s environment, projects operate under increasing pressure: supply chain volatility, sustainability requirements, cost escalation, regulatory complexity, and heightened expectations for experience and long-term performance.
Value is rarely lost through strategy itself, but through uncoordinated execution decisions taken under time, cost, and procurement pressure.

At STIRIXIS Group, Construction Management is designed to carry strategic intent consistently across the full lifecycle of a project.

From Strategic Foresight to Buildable Decisions

Every STIRIXIS project begins with a strategic understanding of context, future trends, and long-term value creation.

Construction Management translates this foresight into executable logic.

Future requirements are anticipated early: adaptability of space, material durability, operational efficiency, ESG performance, and lifecycle cost. Strategic foresight does not remain an abstract layer. It informs decisions about structure, systems, materials, and sequencing.
This prevents short-term optimisation during design or procurement from creating long-term rigidity, cost escalation, or performance loss.

Projects are therefore delivered not only for today, but with resilience, relevance, and economic soundness built in.

Integrated Collaboration as a Delivery System

Value is created through collaboration, but only when it is structured. Construction Management at STIRIXIS Group operates as the integrator between architects and interior designers, engineers and specialist consultants, vendors and manufacturers, and contractors and site teams.

Each contributor brings expertise, while decisions are aligned through a single value framework governed by shared criteria on cost, time, quality, sustainability, and long-term performance.

Pre-Construction as Value Assurance

The most critical decisions occur before construction begins. Through early involvement, Construction Management tests strategic intent against real-world conditions: constructability, phasing, logistics, procurement routes, and risk exposure. This is where ambition is strengthened, not reduced.

By resolving complexity early, execution proceeds with clarity rather than correction. The result is fewer late-stage changes, controlled risk, stable budgets, and reliable timelines.

Client-First Execution

On site, Construction Management functions as client representation with strategic authority. Governance is structured around disciplined change evaluation, transparent reporting tied to strategic objectives, quality control aligned with design and experience goals, and coordination that prevents fragmentation.
When trade-offs arise, decisions are evaluated against long-term value and strategic intent, rather than short-term speed or isolated cost savings.

Decisions are not optimized for speed alone, but for long-term performance and value retention.

“Execution is not about reacting faster. It is about deciding better.”

A Single Line of Accountability

STIRIXIS Group does not operate as disconnected disciplines. Strategy, foresight, design, and Construction Management function as a unified system with one purpose: delivering outcomes that remain in the client’s favor throughout the project lifecycle.

Construction Management ensures strategy is delivered as intended.

Prosperity Delivered

When strategic foresight, design intelligence, and execution discipline operate as one, projects deliver more than built assets. They deliver performance, resilience, and lasting value.

This is how STIRIXIS Group protects intent. This is how collaboration becomes advantage.

If you are planning a project where strategic value, sustainability, and execution certainty must align from day one, connect with STIRIXIS Group to structure an integrated approach from foresight to delivery.

advance@stirixis.com

Jan 02
0
30 years of experience in strategic design by STIRIXIS Group

The Essence Over Thirty Years

By | BLOG, INSIGHTS, INSIGHTS

The Essence Over Thirty Years

Essence_30_STIRIXIS_Group

30 Years of Experience in Strategic Design

Thirty years is long enough to witness cycles repeat.
Long enough to see ideas tested, challenged, and refined.
Long enough for experience to become discernment.

Thirty years of experience sharpen judgment.
They shape perspective, patience, and clarity in the work we do and how we do it.

As STIRIXIS Group enters its thirtieth year, we work with greater clarity and responsibility than ever before. Experience has a way of sharpening what matters and revealing what continues to hold value wherever people move through space, make decisions, build trust, and choose to return.

Over three decades, our work has been shaped by deep observation and real-world outcome. These 30 years of experience refined how we understand human behaviour, spatial clarity, identity systems, and long-term performance. The principles below are not instructions. They are recognitions formed through repetition, use, and consequence.

The Secrets Time Reveals

What follows are principles that have endured  and continue to guide us.

1. Clarity builds trust.
When people understand where they are and how to move, confidence follows naturally.

2. Identity is shaped through consistency.
What is repeated with intention becomes believable over time.

3. Comfort grows from orientation.
Ease emerges when people feel respected, considered, and supported in their actions.

4. Spaces influence behaviour.
Every transition, pause, and boundary quietly guides interaction.

5. Value appears when decisions become easier.
The most powerful design moments are often the simplest ones.

6. Behaviour reveals performance.
What people choose to do, repeatedly, becomes the most honest measure of success.

7. Longevity is proven through daily use.
Relevance is sustained by supporting real life, consistently.

8. Purpose gains strength through practice.
Values become meaningful when they operate reliably in real conditions.

9. Long-term value grows through continuity.
It is built through aligned decisions, reinforced over time.

These principles earned their strength through real use, real people, and real outcomes.
They continue to shape how we design, collaborate, and build long-term value in every sector we work in.

In 2026, we honour 30 years of experience.
And the work continues.

Dec 16
0
Collage of STIRIXIS Group retail

Experience Before the Trend

By | BLOG, INSIGHTS, INSIGHTS

Experience Before the Trend

Designing Environments That Perform

Collage of STIRIXIS Group retail and bakery spaces illustrating experience-led design through seating, celebration-themed service, and contemporary product display.

Today the industry speaks obsessively about “experience design” in retail and hospitality. Yet when everything begins to sound like a trend, the original meaning risks becoming diluted. Experience is not a style, nor an aesthetic preference, nor a decorative flourish. It is the architecture of how people feel, behave, connect, and remember in a space.

Long before experience became a marketing headline, we treated it as the foundation of strategic design. At STIRIXIS Group, our work has consistently been built around one core belief: businesses that design for humans outperform those that design for features.

Why Experience Became the Strategy

Beyond Functionality into Emotion, Behaviour, and Memory

Customer needs evolved from simple transaction to expectation of meaning. A retail store is no longer only a point of purchase. A hospitality venue is no longer only a place to stay. People invest in environments that invite belonging, tell a story, build trust, and reinforce identity.

Experience design understands that perception forms through all senses. Nuance matters, the clarity of circulation, the confidence of lighting, the tactile language of materials, the rhythm of sightlines. These shape not only satisfaction and engagement, but also willingness to stay longer, return sooner, recommend widely.

The boundaries between retail and hospitality have blurred not because trends declared it, but because life itself demands hybrid modes. We live, work, explore, taste, meet, and shop in fluid environments. Spaces must respond with equal intelligence.

“Experience design is not the enhancement of a space; it is the reason the space works.”

Three Decades of Doing What Others Now Define

Throughout our history, STIRIXIS Group has delivered environments that perform through experience. For Greek dairy brand Kostarelos, the concept evolved into a retail and tasting experience that built local loyalty and supported international growth through new formats and services. For UAE pastry chain Mister Baker, strategic redesign of branding and operations created a differentiated model aligned with celebration culture, enabling customer engagement and expansion across the region. And for Modern Oman Bakery, our collaboration repositioned the brand with a new ambience, sensory-driven store layout and renewed product experience — transforming tradition into a modern bakery chain network, boosting customer perception and business momentum.

These projects did not chase a label. They responded to people, purpose, culture, and business strategy.

Experience as a Long-Term Investment

What many promote today as an innovation is in fact the outcome of decades of disciplined practice. The value of legacy lies not in looking back sentimentally, but in continuously applying what works and evolving it intelligently.

Experience design becomes timeless when it is rooted in human understanding, operational clarity, and brand truth. It creates resilience. It generates loyalty. It differentiates without noise. And it builds environments that remain relevant as markets shift, customers mature, and expectations grow.

Ready to Shape Experiences with Measurable Impact? Let’s design what people want to return to.
If you are exploring how your retail or hospitality environment can inspire emotion, drive loyalty, and increase performance, our team would be glad to discuss how experience design — when done strategically — becomes your most powerful advantage.

→ Connect with STIRIXIS Group to shape the experience your brand deserves.

Nov 30
0

STIRIXIS Group Featured in Proto Thema’s Sunday Business Edition

By | PUBLICITY

STIRIXIS Group Featured in Proto Thema’s Sunday Business Edition

30 November 2025

Proto Thema’s Sunday Business edition published an extensive feature on STIRIXIS Group, presenting our evolution, international activity, and award-winning strategic design work across 29 countries.
The original article (in Greek) was published in the printed newspaper of 30 November 2025.
Below is the faithful English translation prepared for our international audience.

 

Printed feature on STIRIXIS Group in Proto Thema’s Sunday Business edition, highlighting the company’s evolution and international work.

English Translation of the Article

Alexandros & Elena Athanasoula / STIRIXIS Group

The Architects of Business Success

How the crisis turned a Greek construction firm into consultants of architectural and business transformation with a presence in 29 countries

At the beginning of the 2010s, at the height of the major crisis in Greece, Alexandros and Elena Athanasoula, already with a successful track record in the construction sector, found themselves at a critical crossroads. Their company, STIRIXIS Group, was executing dozens of projects successfully in the domestic market, but the unprecedented situation led them to redefine their strategy and turn aggressively to international markets.

This strategic shift opened the way for a business journey into 29 countries, with more than 850 projects worldwide, and marked the radical change of STIRIXIS’ business model.

An Integrated Set of Services

From a construction company, it has been transformed into a holistic organisation of strategic, architectural, and business transformation, which integrates into a single set of services strategy, design, and project management from concept to implementation, as they themselves say.

STIRIXIS Group is an internationally recognised company of “investment architecture,” as they explain, which does not simply design a building and facilities, but a holistic and efficient business solution for the space and the client, ensuring projects with substance, resilience, maximum return, and long-term value.

From offices and hotels to retail chains, educational institutions, and global brands, STIRIXIS Group delivers projects that lead to measurable growth and sustainable prosperity, with activity from India to the USA and from Russia to Nigeria, the company’s head, Alexandros Athanasoulas, tells us. He points out that out of their 850 projects around the world, dozens have already been recognised with prestigious international awards from organisations such as the International Property Awards.

The Secret of Success

This business mix reflects the combination of the company’s two founders: Alexandros, a civil engineer with an MBA, and Elena, a mathematician with specialisation in political communication, created a distinctive amalgam of technocratic precision and strategic insight.

“Our secret is our absolutely systemic approach,” says Mr Athanasoulas. “We analyse in depth the business model, international trends, local markets, and the future of our client, and only then move on to design. We see spaces as environments and systemic tools for growth and efficiency.”

Ms Athanasoula adds: “We do not simply implement technical works; we design investment strategies. We start from the client’s vision, we strengthen it, specify it, and turn it into a viable business mechanism that produces value and true prosperity for everyone.”

An example she mentions is the dairy company Kostarelos. “The company asked us to design a concept for its chain of stores. Our market analysis showed us that there was a significantly larger opportunity, and so we designed a retail chain, enriching it at the same time with the tasting experience of their products and a welcoming food service component. At the same time, new products and services were created, new store formats such as those in Golden Hall and the International Airport, and a complete positioning of the brand in the Greek market as well as abroad. Today, the chain continues to flourish and grow very rapidly in Greece and internationally. For us, this is true prosperity.”

“Another characteristic case is the largest pastry chain in the United Arab Emirates, Mr Baker,” says Alexandros. “We were asked to redesign its retail concept and its branding. The strategic market analysis led us to design, beyond the image, branding and logo, a different operational model. In this way, we built a unique differentiation and today the company is the leading chain specialising in every kind of celebration, custom-made birthday cakes, wedding cakes, and related services, with 26 stores in various cities of the Emirates.”

International recognition did not take long to arrive. STIRIXIS’ business model is constantly vindicated by awards in international competitions, Mr Athanasoulas stresses, mentioning the recent distinctions at the International Property Awards in London, the most recognised and prestigious awards programme in the world, with 100 judges supervised by four Lords of the House of Lords. STIRIXIS Group recently received the award for Best Public Service Design in the World for the amphitheatre of Qassim University in Saudi Arabia, as well as the award for Best Office Interior in Europe for the offices of Coca-Cola HBC in Zurich.

Unique Projects

This year, the same organisation has selected two of the company’s projects among the three best in Europe in their categories: the Delasalle School in Alimos, a modern school housed in a 9,000-square-metre building, as well as the new concept for Village Cinemas at The Mall Athens.

“We do not follow a fixed style like purely architectural firms, but our designs differ in order to serve each strategic purpose. Each project is therefore authentic, based on real data, the client’s vision and needs. We do not have a constant, recognisable, and repetitive style, as other architects in Greece do. We are authentic in studying and designing for each client unique projects, according to their needs, their vision, and their business plan, which in many cases we transform or even shape from scratch,” explains Elena.

Among the companies for which STIRIXIS Group has completed projects, one will find names such as Samsung, Daikin, Coca-Cola HBC, Merck, TUV Austria, Enel, Rafarm, National Bank of Greece, P. Petropoulos, L’Oréal, Schneider Electric, Playmobil, Mattel, Eltrak, Sunlight, Siemens, Nestlé, and Intrum.

By Giorgos Ch. Papageorgiou
Original article published in Proto Thema – 30 November 2025.

Nov 30
0

Evolving a Brand Through Its Native Identity

By | BLOG, INSIGHTS, INSIGHTS

Evolving a Brand Through Its Native Identity

How strategic design evolves brands with existing identity.

By Nadia Christidi, Senior Brand Strategist, STIRIXIS Group

Summary

When a brand with history chooses to “go native,” it is not repositioning through emotion or décor. It is choosing to build its future from the substance that already defines it. At STIRIXIS Group, this is not a stylistic decision but a strategic one. To evolve a brand that rebrands to native, we first uncover the behaviors, systems, and sensory cues that make it belong and then translate them into a contemporary language so that prosperity, in all its dimensions, can continue.

The notion of “native” implies ease: something that fits its place without justification. However, when a brand deliberately moves in this direction, the task becomes complex. Native evolution begins with clarity. Which qualities give a brand its character in the present, and which must guide its future?

This clarity does not come from branding theory. It emerges from observing how a business maintains its tone across time, how it treats its craft, how it hosts and how it decides what to reveal and what to keep discreet. These signals form a recognizable identity long before design is applied. They are the starting point of any native rebrand.

Identity as Continuity

In this perspective, a brand is a participant in a larger fabric of relationships, practices, and place. It does not simply operate within a context; it is shaped by it. This continuity can be personal, familial, or institutional but what matters is not inheritance itself. What matters is the responsibility to carry depth forward, not repeat it.

Yet many legacy brands treat this continuity passively, assuming that “if it isn’t broken, it doesn’t need attention.” This numbness does not protect identity; it slowly neglects it. What was once character becomes routine, and what was once trust becomes familiarity without clarity. Native evolution demands care, not preservation out of fear, but stewardship with intention.

The central question becomes clear:
How do we allow identity to evolve without losing the coherence that keeps it clear?

In that lens, a brand is not a closed entity. It is part of a larger continuity: a neighborhood, a city, a field of practice, a network of families and relationships. Rebranding to native means accepting that the brand does not stand above this context; it is shaped by it.

When a family business speaks of receiving a “baton” of knowledge and responsibility, it is describing exactly this continuity: the work is personal, but it also transcends each individual. The responsibility is to keep the work alive, not frozen, to carry it forward in a way that respects the depth it already holds. It is no longer about “updating” an identity.

Character as Structure

“Native” is not a look. It is a structure composed of:
• Sensory clarity: sound, texture, light, smell, pace — the immediate atmosphere.
• Codes of conduct: how welcome is expressed, how professionalism or discretion appears.
• Choice logic: what is emphasized, what remains understated, how quality shows up.
• Relationship with place: how the brand sits in its environment, physical or digital.

When these elements align, the brand feels recognizable itself, without needing explanation.

It is about identifying which aspects of that identity carry a timeless value — for people, for place, and for the brand’s own continuity. In other words:
What must remain present for evolution to feel honest?

“Continuity is not repetition; it is identity carried forward with intention.”

Prosperity by Design

From such examples, we derive a method based on systems, not impressions.
Echoing our broader philosophy, we:
• Map the sensory and behavioral logic that defines present-day identity.
• Distinguish enduring value from habit or convenience.
• Translate that value into space, communication, and service so it becomes stronger, not nostalgic.

To evolve a brand natively is to treat identity as a living system: observed, articulated and intentionally carried forward. Innovation, in this context, is not disruption — it is continuity adapted to new expectations. This approach allows brands to remain themselves while growing into their next chapter with clarity, a continuity that does not repeat the past but gives it direction.

If you’re reflecting on how identity can evolve with clarity, we’re available for a conversation.

advance@stirixis.com | stirixisgroup.com

Nov 07
0
Warm minimalist hotel corridor interior with soft indirect lighting, natural wood, and modern artwork — symbolizing STIRIXIS Group’s philosophy of hospitality as daily prosperity.

Living the Experience

By | BLOG, INSIGHTS, INSIGHTS

Living the Experience

Hospitality as Daily Prosperity

Warm minimalist hotel corridor interior with soft indirect lighting, natural wood, and modern artwork — symbolizing STIRIXIS Group’s philosophy of hospitality as daily prosperity.

Hospitality has always been about more than service. At its best, it is the art of designing how people feel — from the moment they arrive until long after they leave. But today, hospitality must evolve beyond satisfaction and aesthetics. It must become a system of prosperity.

At STIRIXIS Group, we see hospitality not as an act of welcome, but as a strategy of value creation. Every element of a hospitality brand — from its architecture and spatial choreography to its digital touchpoints and back-end operations — contributes to an ecosystem that performs when design and purpose align.

From Stay to State of Mind

Hospitality is no longer defined by location; it is defined by behavior. Guests don’t seek rooms — they seek resonance. They expect experiences that feel intuitive, seamless, and meaningful. A successful hotel, resort, or restaurant today must deliver more than comfort: it must deliver coherence between what it promises and what it performs.

This is where design becomes economic. When a space anticipates a guest’s needs before they are expressed, when every touchpoint feels orchestrated yet effortless, hospitality becomes a living system. It earns trust, it creates loyalty, and it sustains growth.

“Hospitality is not the space itself, but the feeling it leaves behind.”

The Experience as Investment

True prosperity in hospitality lies in experience that performs. A well-designed environment doesn’t just attract visitors — it converts them into advocates. Each proportion, texture, and gesture communicates the brand’s values in tangible form. Every operational process, when aligned with that vision, becomes part of a silent choreography that builds reputation and revenue.

This is the hospitality of the future: where emotion becomes an operational metric, and where guest satisfaction is not the goal, but the outcome of systemic design.

Strategy Through Execution

At STIRIXIS Group, we integrate strategy, foresight, and design into one continuum — transforming hospitality assets into holistic ecosystems. From resorts and boutique hotels to restaurants and experiential destinations, our projects are built to perform on every level: human, spatial, and financial.

We begin by decoding the brand’s DNA, mapping its operational flows, and aligning design with measurable business goals. The result is an experience that feels effortless, but is deeply strategic — one that engages, inspires, and endures.

Living Prosperity

Hospitality is not a transaction; it is transformation. It is how we make people feel seen, valued, and restored. When designed strategically, it creates prosperity that extends beyond the guest — to the brand, the team, and the community it touches.

At STIRIXIS Group, we design hospitality as a living experience. Not as a destination, but as a daily expression of prosperity.

Design experiences that perform.
→ Discover how hospitality can perform for your brand.

Nov 04
0
Collaborative lounge area designed by STIRIXIS Group, combining warmth, trust, and informal connection.

Workplace 2030: The Human Shift in Work Design

By | BLOG, INSIGHTS, INSIGHTS

Workplace 2030

The Human Shift in Work Design

Collaborative lounge area designed by STIRIXIS Group, combining warmth, trust, and informal connection.

By 2030, work will be less about where we are and more about how we grow. Technology may power performance, but design will define belonging, adaptability, and trust. The future of work isn’t arriving — it’s already here. Yet what defines this new era isn’t technology. It’s humanity.

As AI reshapes routines and hybrid work becomes the norm, the real competitive advantage now lies in how intelligently companies design environments that empower people to think, connect, and evolve. The workplaces of 2030 will not be spaces of tasks, but systems of trust — ones that learn, flex, and perform with their people.

From Performance to Progress

Metallaxis Strategic Foresight confirms what leading organizations are already realizing: performance metrics alone no longer drive success. What matters is human experience — how design supports focus, wellbeing, and belonging. Offices that thrive are those that make people feel part of something meaningful, balancing digital efficiency with emotional intelligence.

At STIRIXIS Group, we practice Strategic Design — a holistic approach that transforms vision into measurable value. When design is rooted in strategy, it doesn’t just express change; it builds ROI through relevance, adaptability, and human performance.

Through Metallaxis foresight, we decode emerging behavioral shifts — from the rise of micro-environments for focus to the demand for adaptive ecosystems that merge physical and virtual presence. The outcome is design that thinks and evolves.

The Human System

Tomorrow’s workplace will function more like an ecosystem than a floorplan.
It will blend three critical dimensions:
• Purpose — spaces that articulate why we gather and how we create value.
• Adaptability — design frameworks that evolve with new behaviors, not against them.
• Wellbeing — environments that restore energy and foster inclusion.

These are not trends; they’re transitions. And they demand new leadership models — ones that measure culture as carefully as they measure output.

Designing the Future, Living It Now

Across continents and sectors, workplaces are evolving from static environments into living systems of performance and purpose. Wherever change takes place — from global headquarters to local hubs — the outcome is the same: design becomes the framework through which organizations grow, adapt, and endure.

It is this integration of insight, experience, and execution that defines the future of work, one shaped through Strategic Design and foresight, built to last. At STIRIXIS Group, our role is to shape this transformation, guiding organizations to design systems where vision becomes lived impact.

“The future of work will not be built for people. It will be built with them.”

See how strategy-led design is shaping tomorrow’s workplaces — today.
View our projects →

Nov 03
0

Double Recognition for STIRIXIS Group at the IPAs 2025

By | PUBLICITY

Celebrating Excellence: STIRIXIS Group Shines at the International Property Awards 2025

In a night dedicated to vision, creativity, and excellence, STIRIXIS Group stood among the world’s finest at the International Property Awards 2025 in London.

With two prestigious distinctions and a place among Europe’s Top 3 finalists, this recognition reaffirms the Group’s commitment to designing spaces that drive performance and embody True Prosperity™.

Two projects captured the spotlight.

Village Cinemas at The Mall Athens was honoured as Best Mixed-Use Interior in Greece and shortlisted for Best in Europe, redefining entertainment through strategic design. Every element—from lighting and flow to user experience—was orchestrated to transform a simple movie visit into a seamless, emotional journey that connects people through design.

Saint-Paul De La Salle Private School received the title of Best Commercial Renovation/Redevelopment in Greece and was also shortlisted for the European award. The project reimagined a historic educational institution into a future-ready learning environment—sustainable, flexible, and human-centred—bridging tradition with innovation.

“These distinctions honour the power of collaboration and the shared vision we build with our clients,” said Alexandros Athanassoulas, President & CEO of STIRIXIS Group. “For us, space is a strategic tool for sustainable growth and well-being—a living ecosystem that inspires and evolves.”

With over 850 projects across 29 countries, STIRIXIS Group continues to craft environments that transcend design—spaces that perform, inspire, and create lasting prosperity.

Follow STIRIXS Group on LinkedIn 

Oct 22
0

SBC Greece Annual Sustainability Conference 2025: From Vision to Impact

By | PUBLICITY

SBC Greece Annual Sustainability Conference 2025: From Vision to Impact

At the SBC Greece Annual Conference 2025, Alexandros Athanassoulas, President of SBC Greece, opened the dialogue on how sustainability can move from vision to measurable impact in the built environment.

At the 2025 Annual Conference of the Sustainable Building Council Greece (SBC Greece), held on October 14th at the Basil & Elise Goulandris Foundation, Alexandros Athanassoulas, CEO of STIRIXIS Group and President of SBC Greece, together with the Board of Directors of SBC Greece, welcomed key representatives from academia, business, and government to explore how sustainability can evolve from vision to measurable impact in the built environment.

Under the theme “From Vision to Impact,” the conference gathered national and international thought leaders — including Cristina Gamboa, CEO of the World Green Building Council — to discuss how innovation, policy, and collaboration are shaping the global sustainability agenda.

In his opening remarks, Mr. Athanassoulas emphasized the importance of transforming sustainability from a concept into strategy and measurable results. He highlighted the role of the private sector in designing environments that are not only resilient and efficient but also human-centered and future-proof.

“Greece has both the expertise and the determination to lead the transition toward a truly sustainable built environment,” he stated.

As part of the conference, the Sustainability Excellence Awards 2025 recognized outstanding individuals advancing the principles of sustainability through leadership, innovation, and long-term impact.

At STIRIXIS Group, we remain committed to embedding sustainability at the core of our Strategy-through-Execution methodology — crafting holistic solutions that deliver measurable value, resilience, and True Prosperity™ for people, businesses, and the planet.

From left to right: Panel discussion “Educating for a Sustainable Future,” moderated by Alexandros Athanassoulas; Cristina Gamboa, CEO of the World Green Building Council, delivering her address; Alexandros Athanassoulas with Cristina Gamboa; and Alexandros Athanassoulas speaking to the press following the SBC Greece Annual Conference 2025..

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