Samsung Hub Experience “crowns” STIRIXIS Group winner!

Samsung Hub Experience “crowns” STIRIXIS Group winner!

Ladies and Gentlemen,

your attention please!

STIRIXIS Group is once again an award winner! This time, our project “Samsung Experience Hub” won the title of “Best Interior Design 2020 for Southeast-Europe” via BigSEE.

What is BigSEE?

BIG SEE is the newest, latest and most exiting emerging platform under the BIG umbrella. SEE is Southeast Europe, bringing together 19 countries and 340 million people in what we feel, claim and exclaim is the most compelling, most creative region in the world!

 

BigSEE Interior Design Award 2020

What about our project?

Samsung Greece assigned to STIRIXIS Group, the creation of a fresh concept at the Dixons South East Europe S.A. Kotsovolos Megastore; one of the leading European companies in electric appliances.

STIRIXIS Group was assigned the strategical design of the shop-in-shop retail concept, respecting and following the vision of Samsung “Inspire the World, Create the Future”. The main goal was to deliver a space standing out among the rest of the competitors, while at the same time the brand identity would be accurately represented.

Samsung’s high tech products were the dominant element of the project, being displayed in a really unique way. More specifically, a fully simulated home of the future, divided in 5 zones, represents the ease of life offered using the products on display. A concept that puts in practice the idea that all the solutions offered enrich people’s lives and contribute to social prosperity.

The concept was based on the whole “sense of curvature”. The curves, the characteristic element deriving from the cutting-edge curved QLED technology is used as a trademark of the project; from the tailor-made furniture to the floor and its placed lit lines, all curvy, creating a futuristic environment.

Samsung Hub - Workplaces
Samsung Hub - Workplaces

Alex Athanassoulas, President & CEO of STIRIXIS Group, commented: “#teamSTIRIXIS is delighted for this important recognition of BigSEE of our latest project with Samsung in Dixons SEE. Together with our trusted and esteemed partners, our team has created a unique experience, a recognizable retail environment within a mega store, and a functional, fast performing concept. We are above all proud of the long standing relationship with Samsung, the leader in technology, and for their trust and excellent collaboration. I want to extend a warm thank you for this recognition to both teams. With this, comes our promise to imagine more and do more together.”  

Nov 07
0
Warm minimalist hotel corridor interior with soft indirect lighting, natural wood, and modern artwork — symbolizing STIRIXIS Group’s philosophy of hospitality as daily prosperity.

Living the Experience

By | BLOG, INSIGHTS, INSIGHTS

Living the Experience

Hospitality as Daily Prosperity

Warm minimalist hotel corridor interior with soft indirect lighting, natural wood, and modern artwork — symbolizing STIRIXIS Group’s philosophy of hospitality as daily prosperity.

Hospitality has always been about more than service. At its best, it is the art of designing how people feel — from the moment they arrive until long after they leave. But today, hospitality must evolve beyond satisfaction and aesthetics. It must become a system of prosperity.

At STIRIXIS Group, we see hospitality not as an act of welcome, but as a strategy of value creation. Every element of a hospitality brand — from its architecture and spatial choreography to its digital touchpoints and back-end operations — contributes to an ecosystem that performs when design and purpose align.

From Stay to State of Mind

Hospitality is no longer defined by location; it is defined by behavior. Guests don’t seek rooms — they seek resonance. They expect experiences that feel intuitive, seamless, and meaningful. A successful hotel, resort, or restaurant today must deliver more than comfort: it must deliver coherence between what it promises and what it performs.

This is where design becomes economic. When a space anticipates a guest’s needs before they are expressed, when every touchpoint feels orchestrated yet effortless, hospitality becomes a living system. It earns trust, it creates loyalty, and it sustains growth.

“Hospitality is not the space itself, but the feeling it leaves behind.”

The Experience as Investment

True prosperity in hospitality lies in experience that performs. A well-designed environment doesn’t just attract visitors — it converts them into advocates. Each proportion, texture, and gesture communicates the brand’s values in tangible form. Every operational process, when aligned with that vision, becomes part of a silent choreography that builds reputation and revenue.

This is the hospitality of the future: where emotion becomes an operational metric, and where guest satisfaction is not the goal, but the outcome of systemic design.

Strategy Through Execution

At STIRIXIS Group, we integrate strategy, foresight, and design into one continuum — transforming hospitality assets into holistic ecosystems. From resorts and boutique hotels to restaurants and experiential destinations, our projects are built to perform on every level: human, spatial, and financial.

We begin by decoding the brand’s DNA, mapping its operational flows, and aligning design with measurable business goals. The result is an experience that feels effortless, but is deeply strategic — one that engages, inspires, and endures.

Living Prosperity

Hospitality is not a transaction; it is transformation. It is how we make people feel seen, valued, and restored. When designed strategically, it creates prosperity that extends beyond the guest — to the brand, the team, and the community it touches.

At STIRIXIS Group, we design hospitality as a living experience. Not as a destination, but as a daily expression of prosperity.

Design experiences that perform.
→ Discover how hospitality can perform for your brand.

Nov 04
0
Collaborative lounge area designed by STIRIXIS Group, combining warmth, trust, and informal connection.

Workplace 2030: The Human Shift in Work Design

By | BLOG, INSIGHTS, INSIGHTS

Workplace 2030

The Human Shift in Work Design

Collaborative lounge area designed by STIRIXIS Group, combining warmth, trust, and informal connection.

By 2030, work will be less about where we are and more about how we grow. Technology may power performance, but design will define belonging, adaptability, and trust. The future of work isn’t arriving — it’s already here. Yet what defines this new era isn’t technology. It’s humanity.

As AI reshapes routines and hybrid work becomes the norm, the real competitive advantage now lies in how intelligently companies design environments that empower people to think, connect, and evolve. The workplaces of 2030 will not be spaces of tasks, but systems of trust — ones that learn, flex, and perform with their people.

From Performance to Progress

Metallaxis Strategic Foresight confirms what leading organizations are already realizing: performance metrics alone no longer drive success. What matters is human experience — how design supports focus, wellbeing, and belonging. Offices that thrive are those that make people feel part of something meaningful, balancing digital efficiency with emotional intelligence.

At STIRIXIS Group, we practice Strategic Design — a holistic approach that transforms vision into measurable value. When design is rooted in strategy, it doesn’t just express change; it builds ROI through relevance, adaptability, and human performance.

Through Metallaxis foresight, we decode emerging behavioral shifts — from the rise of micro-environments for focus to the demand for adaptive ecosystems that merge physical and virtual presence. The outcome is design that thinks and evolves.

The Human System

Tomorrow’s workplace will function more like an ecosystem than a floorplan.
It will blend three critical dimensions:
• Purpose — spaces that articulate why we gather and how we create value.
• Adaptability — design frameworks that evolve with new behaviors, not against them.
• Wellbeing — environments that restore energy and foster inclusion.

These are not trends; they’re transitions. And they demand new leadership models — ones that measure culture as carefully as they measure output.

Designing the Future, Living It Now

Across continents and sectors, workplaces are evolving from static environments into living systems of performance and purpose. Wherever change takes place — from global headquarters to local hubs — the outcome is the same: design becomes the framework through which organizations grow, adapt, and endure.

It is this integration of insight, experience, and execution that defines the future of work, one shaped through Strategic Design and foresight, built to last. At STIRIXIS Group, our role is to shape this transformation, guiding organizations to design systems where vision becomes lived impact.

“The future of work will not be built for people. It will be built with them.”

See how strategy-led design is shaping tomorrow’s workplaces — today.
View our projects →

Nov 03
0

Double Recognition for STIRIXIS Group at the IPAs 2025

By | PUBLICITY

Celebrating Excellence: STIRIXIS Group Shines at the International Property Awards 2025

In a night dedicated to vision, creativity, and excellence, STIRIXIS Group stood among the world’s finest at the International Property Awards 2025 in London.

With two prestigious distinctions and a place among Europe’s Top 3 finalists, this recognition reaffirms the Group’s commitment to designing spaces that drive performance and embody True Prosperity™.

Two projects captured the spotlight.

Village Cinemas at The Mall Athens was honoured as Best Mixed-Use Interior in Greece and shortlisted for Best in Europe, redefining entertainment through strategic design. Every element—from lighting and flow to user experience—was orchestrated to transform a simple movie visit into a seamless, emotional journey that connects people through design.

Saint-Paul De La Salle Private School received the title of Best Commercial Renovation/Redevelopment in Greece and was also shortlisted for the European award. The project reimagined a historic educational institution into a future-ready learning environment—sustainable, flexible, and human-centred—bridging tradition with innovation.

“These distinctions honour the power of collaboration and the shared vision we build with our clients,” said Alexandros Athanassoulas, President & CEO of STIRIXIS Group. “For us, space is a strategic tool for sustainable growth and well-being—a living ecosystem that inspires and evolves.”

With over 850 projects across 29 countries, STIRIXIS Group continues to craft environments that transcend design—spaces that perform, inspire, and create lasting prosperity.

Follow STIRIXS Group on LinkedIn 

Oct 22
0

SBC Greece Annual Sustainability Conference 2025: From Vision to Impact

By | PUBLICITY

SBC Greece Annual Sustainability Conference 2025: From Vision to Impact

At the SBC Greece Annual Conference 2025, Alexandros Athanassoulas, President of SBC Greece, opened the dialogue on how sustainability can move from vision to measurable impact in the built environment.

At the 2025 Annual Conference of the Sustainable Building Council Greece (SBC Greece), held on October 14th at the Basil & Elise Goulandris Foundation, Alexandros Athanassoulas, CEO of STIRIXIS Group and President of SBC Greece, together with the Board of Directors of SBC Greece, welcomed key representatives from academia, business, and government to explore how sustainability can evolve from vision to measurable impact in the built environment.

Under the theme “From Vision to Impact,” the conference gathered national and international thought leaders — including Cristina Gamboa, CEO of the World Green Building Council — to discuss how innovation, policy, and collaboration are shaping the global sustainability agenda.

In his opening remarks, Mr. Athanassoulas emphasized the importance of transforming sustainability from a concept into strategy and measurable results. He highlighted the role of the private sector in designing environments that are not only resilient and efficient but also human-centered and future-proof.

“Greece has both the expertise and the determination to lead the transition toward a truly sustainable built environment,” he stated.

As part of the conference, the Sustainability Excellence Awards 2025 recognized outstanding individuals advancing the principles of sustainability through leadership, innovation, and long-term impact.

At STIRIXIS Group, we remain committed to embedding sustainability at the core of our Strategy-through-Execution methodology — crafting holistic solutions that deliver measurable value, resilience, and True Prosperity™ for people, businesses, and the planet.

From left to right: Panel discussion “Educating for a Sustainable Future,” moderated by Alexandros Athanassoulas; Cristina Gamboa, CEO of the World Green Building Council, delivering her address; Alexandros Athanassoulas with Cristina Gamboa; and Alexandros Athanassoulas speaking to the press following the SBC Greece Annual Conference 2025..

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Oct 17
0

The CFO Lens on Strategic Design

By | BLOG, INSIGHTS, INSIGHTS

The CFO Lens on Strategic Design

Why Strategy Governs Every Touchpoint

By Vasilis Tzemos, Chief Financial Officer, STIRIXIS Group

Summary

Too often, design is seen as cost — difficult to measure, easy to cut. But in boardrooms, every choice is capital allocation. At STIRIXIS Group, we treat design as investment-grade strategy: clear in intent, disciplined in execution, and resilient enough to compound value into True Prosperity™.

In today’s boardrooms, design decisions are capital choices. From a CFO’s perspective, the essential question is always the same: will this perform under scrutiny — and will it endure?

That evaluation is never just numbers. It blends foresight, risk, and outcomes. A workplace is an investment in productivity and retention. A retail format is an investment in adaptability and customer lifetime value. A hospitality concept is an investment in loyalty and brand equity.

Strategic design proves its worth when outcomes are measurable, resilient, and future-ready.

The CFO Lens

Every capital decision must pass three filters:

• Clarity: Intent is explicit — the problem solved, the behaviors influenced, the assumptions driving the case. Clear scope reduces waste and aligns leadership.
• Judgment: Scenarios are tested before capital is committed — demand shifts, cost volatility, regulation, technology. Judgment weighs flexibility, irreversibility, and timing.
• Outcomes: Value compounds over time. Beyond ROI, effects like talent attraction, loyalty, efficiency, and trust must be tracked across horizons.

This is not a checklist. It is a language — one that keeps capital viable across uncertainty.

The Role of Foresight

Volatility makes foresight indispensable. Scenario planning and trend analysis broaden the field of vision so investments are tested against multiple futures.

At STIRIXIS Group, foresight insights — including those from METALLAXIS — expose assumptions early and surface risks before they become liabilities. This gives leadership confidence: design choices are prepared for disruption as well as opportunity.

Why Strategy Must Be Doable

Great strategy without execution is theory. Great design without governance is fragile. Strategic design must be:

• Visionary enough to inspire
• Structured enough to deliver
• Governed so results last

This is where STIRIXIS Group leads. Strategy-through-Execution frames every initiative with the rigor of capital allocation: intent explicit, assumptions visible, outcomes measurable, and performance safeguarded beyond launch.

When leaders evaluate our work, they see their own decision-making discipline reflected in it. That is why CFOs view our strategies as investment-grade, not abstract visions.

“Clarity enables commitment. Judgment protects it. Outcomes compound it.”

Beyond Consultants and Architects

Consultants often deliver analysis without execution. Architects often deliver form without foresight.

STIRIXIS Group unites foresight, strategy, design, and execution in one system — delivering the outcomes leadership values most: resilience, performance, prosperity.

This is why our projects achieve True Prosperity™: conceived as capital decisions from the start, not translated into them later.

For boards, CEOs, and CFOs, the choice is clear: strategic design that performs with the same discipline as capital itself.

With STIRIXIS Group, vision is not only imagined — it is structured, delivered, and sustained as prosperity. Contact us at advance@stirixis.com to start shaping your next investment.
→ stirixis.com

Oct 17
0

Live the Brand: Why Strategy Governs Every Touchpoint

By | BLOG, INSIGHTS, INSIGHTS

Live the Brand

Why Strategy Governs Every Touchpoint

By Nadia Christidi, Senior Brand Strategist, STIRIXIS Group

Summary

In today’s crowded market, many confuse logos or campaigns with brand strategy — leading to fragmented identity and lost trust. STIRIXIS Group addresses this by treating brand strategy as architecture: a framework that aligns ambition with authenticity and ensures every touchpoint reflects the same essence. Through our philosophy of True Prosperity™, we transform vision into lived identity — building clarity, coherence, and trust that endures.

STIRIXIS Group brand strategy architecture framework

A logo is not a brand. A campaign is not a strategy. Where clarity, authenticity, and discipline converge, ambition becomes identity that is lived across every touchpoint.

Brand strategy is the invisible architecture behind every expression. It ensures coherence, protects identity under pressure, and gives meaning to what would otherwise be noise.

“The strongest brands are not remembered for what they showed, but for what they meant in the lives they touched.”

Brand Strategy as Architecture

At STIRIXIS Group, we view brand strategy as architecture — a framework that transforms ambition into coherent expression across every touchpoint. It aligns purpose and positions meaning so that spaces, platforms, and communications all reflect one essence. This discipline prevents fragmentation. It is how a brand scales into an ecosystem of distinct yet connected identities, all resonating with one philosophy.

True Prosperity™ as Narrative

At first glance, True Prosperity™ may look like a tagline. In truth, it is a philosophy:
• Economic: measurable performance and results
• Cultural: values reflected in behaviors
• Human: experiences that inspire and endure

Strategy makes these words a lived reality. It informs design, communication, and team behavior, turning the phrase into a decision filter across naming, tone, service rituals, and spatial gestures. Sub-brands retain individuality yet speak the same promise: clarity first, authenticity always, trust by design.

Emotional Intelligence in Branding

A brand is a contract of meaning: who we are, why it matters, what to expect. When coherence breaks, trust erodes. When kept, trust grows — and trust is the true competitive edge.
Here emotional intelligence meets business intelligence:
• Clarity builds credibility
• Authenticity builds resilience
• Alignment builds loyalty

Live the Brand

To live the brand is to move from design to culture:
• Employees act in ways that reflect the story
• Leaders make decisions aligned with values
• Customers encounter coherence instead of contradiction

The outcome is not just recognition — it is trust and lasting prosperity. Living the brand is not a campaign. It is a culture.

Strategy as Leadership

In uncertain markets, the temptation is to shout louder. But leadership is clarity, not noise. Strategy anchors ambition in authenticity and gives brands the discipline to endure. A well-defined brand doesn’t chase trends; it stands for something. Every choice deliberate, every expression intentional. That is leadership.

Looking Ahead

As markets grow louder, the future will not belong to the loudest, but to the clearest. Leaders who align ambition with authenticity, and who live their brands as systems of meaning, will be the ones remembered.

This is the essence of brand strategy: the discipline that makes brands lived, not performed — and remembered for what they mean in the lives they touch.

Discover how STIRIXIS Group embeds philosophy into culture — so mission, vision, values, and every touchpoint speak one truth. Ready to live the brand with strategic clarity?
advance@stirixis.com | → stirixis.com

Oct 17
0
STIRIXIS Group design — the future of second homes in the Mediterranean

The Future of Second Homes

By | BLOG, INSIGHTS, INSIGHTS

The Future of Second Homes

From Seasonal Retreat to Hybrid Living Ecosystem

The way we live, work, and reconnect with place is changing. Across the Mediterranean, the future of second homes is transforming from seasonal retreats into six-month hybrid living ecosystems — compact habitats where life, work, and well-being coexist seamlessly.

At STIRIXIS Residential, we design these new habitats as part of a broader ecosystem of belonging, informed by the foresight of METALLAXIS.

Future Living: The Next Ecosystem

The modern resident seeks continuity, a lifestyle that flows from the city to the sea without interruption.
Hybrid hubs of 70–100 sqm are becoming the new model for prosperity:
• Homes that function as offices, sanctuaries, and studios.
• Communities that integrate co-working and hospitality experiences.
• Designs that support collaboration, creativity, and well-being in equal measure.

This is systemic living — a framework where every element is designed to serve quality of life through intelligent systems.

From Retreat to Network

The second home is no longer an isolated retreat but part of a networked ecosystem.
Coastal residences connect with shared work hubs and leisure infrastructure, forming micro-communities that sustain both productivity and belonging.

These hybrid environments are powered by:
• Spatial fluidity — spaces that adapt from work to rest effortlessly.
• Design intelligence — every square meter serving multiple purposes.
• Sustainability and technology — systems that enable long-term prosperity.

As digital nomadism, climate consciousness, and hybrid work redefine mobility, the demand for adaptable living grows exponentially. The Mediterranean, with its balance of culture, connectivity, and climate, stands at the forefront of this transformation.
Here, design becomes an act of foresight, translating lifestyle evolution into spatial intelligence.

The STIRIXIS Approach

At STIRIXIS Group, design is systemic.
Through STIRIXIS Residential, foresight becomes form — creating environments that adapt to human rhythms, climate realities, and evolving needs.
Through METALLAXIS, we interpret social and economic signals that shape design priorities, ensuring every project anticipates not only today’s habits but tomorrow’s aspirations.

Together, they define the next chapter of living: compact, conscious, and connected.

Why STIRIXIS

Behind every space we design lies a complete ecosystem of strategy, creativity, and delivery.
Clients partner with STIRIXIS Group not only for design, but for the confidence of an integrated process — from the first idea to full implementation.
It’s the benefit of working with one team that understands business, brand, architecture, and human experience as parts of the same whole.

Designing the Future of Belonging

The second home is becoming a living hub — a small but complete system of prosperity.
It merges work and life, solitude and connection, rest and creation.
It’s not a temporary address. It’s the architecture of a new way of living.

Explore how STIRIXIS Residential designs future ecosystems where living, working, and well-being coexist seamlessly.

Oct 08
0

STIRIXIS Group Featured in Global Reference Book Innovation Management

By | PUBLICITY

Double Recognition for STIRIXIS Group at the IPAs 2025

STIRIXIS Group is proud to be featured in the newly released 4th edition of Innovation Management: Effective Strategy and Implementation by Goffin & Mitchell — a leading global textbook on innovation.

Our case study, Project Value through Systems Thinking, highlights how STIRIXIS applies its Strategy-through-Execution methodology to deliver long-term prosperity for businesses, their people, and society.

Recognized internationally for integrating strategy, design, and execution, STIRIXIS has successfully impacted more than 850 projects across 25+ countries. This recognition places STIRIXIS Group among global benchmarks in innovation, business transformation, and design excellence.

The case study was contributed by Dr. Evy Sakellariou, Associate Professor (Reader) at Kingston Business School, London, and Founder/Chair of the Think Tank ‘Women4AInnovation Futures’.

Follow STIRIXS Group on LinkedIn 

Oct 03
0
Senior living communities courtyard with elderly couple outdoors, modern architecture, greenery, designed by STIRIXIS Residential.

Senior Living: Designing Communities for Flourishing

By | BLOG, INSIGHTS, INSIGHTS

Senior Living: Designing Communities for Flourishing

Senior living community courtyard with elderly couple sitting outdoors, modern residential buildings, greenery, and shaded seating areas.

By 2050, one in six people worldwide will be over 65. According to the World Health Organization, the global population aged 60 years and older will double by then, creating an urgent demand for senior living communities that support independence and wellbeing. This is not a statistic about decline, but a call to design for life. Senior living communities are no longer facilities; they are environments where people continue to live fully, with independence, connection, and dignity.

At every stage of life, meaning comes from the ordinary: a morning walk, a visit to the market, the comfort of familiar places. Too often, ageing disrupts these patterns. At STIRIXIS Residential, we design experience-based communities that protect continuity. Walkable streets, shared courtyards, and active ground floors extend daily routines instead of erasing them. In this way, design becomes a quiet enabler of freedom.

“The true measure of senior living is the richness of daily experience.”

Living with Wellbeing and Resilience

Wellbeing is more than care — it is the confidence that the environment itself supports you. Through Strategic Design, we embed resilience into every layer: passive cooling, natural light, clean air systems, and biophilic landscapes. Technology, applied discreetly, extends autonomy without intruding. Here, safety and health are present, but never at the expense of beauty or dignity.

Flexibility is equally essential. Needs and interests evolve; spaces must adapt. An art studio today can become a wellness hub tomorrow. Designing for change ensures relevance, value, and longevity of use — qualities that define high-performing senior living communities.

Living with Belonging

Flourishing does not come from separation but from inclusion. Seniors want to remain visible, active, and valued. Our projects bring generations together — in courtyards, gardens, and cultural halls where participation is natural. This intergenerational approach fosters reciprocity, creating places where seniors contribute, families feel reassured, and communities grow stronger.

This model also responds to the underserved middle market: seniors who seek aspirational, attainable environments beyond luxury enclaves. By designing for them, we unlock not only dignity in ageing but also a resilient, scalable response to demographic realities.

This is STIRIXIS Residential

We design senior living as ecosystems of life. Guided by our Strategy-through-Execution methodology, STIRIXIS Residential creates experience-based communities where continuity, wellbeing, and belonging are the foundation. We look beyond new builds to adaptive reuse, transforming underutilized assets into thriving communities that combine sustainability with opportunity.

The result is True Prosperity™: environments where seniors live independently with dignity, where families choose with confidence, and where communities flourish.

For a deeper look into the demographic and societal trends shaping this future, explore METALLAXIS, the foresight platform of STIRIXIS Group.

Ready to explore how Strategic Design can create senior living communities that flourish?
Contact STIRIXIS Group to discover how we design environments of True Prosperity™.

Sep 30
0

Double Recognition for STIRIXIS Group at the IPAs 2025

By | PUBLICITY

Double Recognition for STIRIXIS Group at the IPAs 2025

At our recent press lunch with leading journalists, we proudly announced that STIRIXIS Group has been awarded two distinctions at the prestigious International Property Awards. This achievement highlights our continued commitment to designing prosperity through strategy-driven design, with projects that deliver measurable value to our clients and communities.

During the press briefing, our leadership team presented the projects that earned recognition, sharing insights into how strategic design and execution shape resilient growth in today’s changing landscape.

The awards reaffirm STIRIXIS Group’s position as a global leader in the design and consultancy sector, showcasing our ability to integrate creativity, business intelligence, and foresight into projects across industries.

We extend our gratitude to our clients and partners whose trust enables us to bring these visions to life.

The announcement has already received coverage in the Greek press.

At STIRIXIS Group, we remain committed to turning strategy into measurable results — and to designing environments that create True Prosperity™ for all.

Follow STIRIXS Group on LinkedIn 

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