Client
Village Cinemas
Year
2025
Services
- Strategy
- Architectural Design
- MEP Design
- Graphic Design
- Construction Management
Village Cinemas – A Redefined Cinema Experience
Village Cinemas, Greece’s leading cinema chains and part of the Antenna Group, partnered with STIRIXIS Group to fully transform its flagship multiplex at The Mall Athens, as the first in a series of upcoming redesigns. The objective was not simply to renovate—but to strategically reimagine the foyer and adjacent areas as an integral part of the visitor experience.
Delivered by STIRIXIS Entertainment, our entertainment specialized sector in experience design, the project reflects a broader global shift from transactional environments to immersive brand journeys. The space was redefined by our design team through both spatial planning and brand narrative—enhancing the role of the foyer and game areas from a waiting zone to a space that actively contributes to the cinematic experience and beyond.
At the center of the layout stands a glowing column featuring the phrase “Everything You Imagine Is Real,” setting the tone for what follows. Visitors are guided through a series of clearly defined zones: a welcoming ticket and reception area, an energizing arcade corner, the colourful and playful “Sugar Rush” wall, and comfortable lounge seating that supports relaxation and social connection. The space was reimagined first strategically—not only in form but in purpose—inviting guests into a story that begins well before the lights dim.
Delivered by STIRIXIS Entertainment, our entertainment specialized sector in experience design, the project reflects a broader global shift from transactional environments to immersive brand journeys. The space was redefined by our design team through both spatial planning and brand narrative—enhancing the role of the foyer and game areas from a waiting zone to a space that actively contributes to the cinematic experience and beyond.
At the center of the layout stands a glowing column featuring the phrase “Everything You Imagine Is Real,” setting the tone for what follows. Visitors are guided through a series of clearly defined zones: a welcoming ticket and reception area, an energizing arcade corner, the colourful and playful “Sugar Rush” wall, and comfortable lounge seating that supports relaxation and social connection. The space was reimagined first strategically—not only in form but in purpose—inviting guests into a story that begins well before the lights dim.
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