The Ecali Club




  • Concept Strategy
  • Concept Design
  • Concept Execution

Hellas’ First Country Club.

The Ecali Club is an esteemed, exclusive country club in the northern suburbs of Athens. With more than 40 years of history and heritage, the management decided to re-launch the image of the brand, as well as focus on the business strategy for the services offered and the supporting membership and sponsorship schemes.

The project

After setting up the right business strategy for its proper business development, STIRIXIS Group moved towards developing the club’s new branding, through the branding of all applications in marketing collateral as well as the brand architecture. STIRIXIS Group’s collaboration with The Ecali Club continues, as a consulting firm, by offering its advisory services regarding the business development of the brand.

Our aim was to create a refreshed image, through rebranding, that expresses the new vision, mission, and positioning of The Ecali Club. The eclectic style that was chosen encompasses the new strategic approach of the brand.

We developed a brand that reflects the values of the club in the new era and designed a complete, unified brand experience for all touch points.

“How often do you find collaborators or business partners that you want to start planning your next project with them before the first one is finished? This was our case with STIRIXIS Group. A dedicated and innovative team put together by Elena and Alexandros was by our side every step of the way on a complex project of re-designing, restructuring and re-launching a private luxury club. Their 360o approach and the availability of the team 24/7 created the best possible business environment for the execution of the various stages of the project and the development and growth of the business. Most of all, it is refreshing to work with people who inspire you and make you try harder”

Katerina BoubliniMember of the Board & Project Manager, The Ecali Club