Client
The Ecali Club
Year
2017
Services
- Concept Strategy
- Concept Design
- Concept Execution
Hellas’ First Country Club.
The Ecali Club is an esteemed, exclusive country club in the northern suburbs of Athens. With more than 40 years of history and heritage, the management decided to re-launch the image of the brand, as well as focus on the business strategy for the services offered and the supporting membership and sponsorship schemes.
The project
After setting up the right business strategy for its proper business development, STIRIXIS Group moved towards developing the club’s new branding, through the branding of all applications in marketing collateral as well as the brand architecture. STIRIXIS Group’s collaboration with The Ecali Club continues, as a consulting firm, by offering its advisory services regarding the business development of the brand.
Our aim was to create a refreshed image, through rebranding, that expresses the new vision, mission, and positioning of The Ecali Club. The eclectic style that was chosen encompasses the new strategic approach of the brand.
We developed a brand that reflects the values of the club in the new era and designed a complete, unified brand experience for all touch points.
