Client
Petros Petropoulos
Year
2024
Services
- Architectural Design
- Branding
- MEP Design
- Construction Management
Petros Petropoulos AEBE, founded in 1922, has established itself as a leader in the Greek market, offering a wide range of automotive products that include automobiles, trucks, buses, diesel engines, and industrial equipment. The company’s headquarters, located on Iera Odos in Athens, houses its current ISUZU showroom, which required significant reconfiguration to integrate a new product line from KTM, a global leader in motorcycles. The project also involved designing efficient, modern workspaces to accommodate the company’s employees within the same space.
STIRIXIS Group was tasked with a comprehensive redesign of the showroom and workplaces, a project that would transform 400 square meters of showroom space and 150 square meters of office space. The challenge was to seamlessly integrate both ISUZU and KTM’s brand identities within the same facility while maintaining distinct zones for each brand. Similarly, the new office space had to communicate the company’s values, energetic spirit and commitment to employee wellbeing, through state-of-the-art lighting, sound and architectural design.
Our design approach began with an in-depth analysis of the spatial needs and brand requirements for both ISUZU and KTM. The showroom had to convey each brand’s identity while delivering a cohesive customer experience. The ISUZU section, covering approximately 100 square meters, was designed to reflect the brand’s robust and reliable image, with clean lines and a professional aesthetic. For KTM, occupying 300 square meters, the design incorporated dynamic, vivid elements that aligned with the brand’s adventurous and high-performance image. This differentiation was achieved while maintaining a smooth transition and a unified flow in the shared showroom. Each product is highlighted through state-of-the-art lighting and display elements. The integration of technology in the space allows for not only the display of important information but also the creation of enthusiasm through the engaging and dynamic videos of the products in action.
In addition to the showroom, STIRIXIS Group also focused on creating optimized workplaces for the company’s employees. The office spaces were designed to promote efficiency and collaboration, with an emphasis on modern work environments that cater to both individual and group activities. Open-plan offices were combined with dedicated zones for managers, meeting areas, and communal spaces to foster interaction. A careful balance of aesthetics and functionality ensured that these workspaces were not only visually appealing but also conducive to employee well-being and productivity.
STIRIXIS Group seamlessly integrated Petros Petropoulos’ branding into the workspace design. Core company values such as “Respect,” “Loyalty,” and “Innovation” are prominently displayed on walls, fostering a motivating and aligned work environment. Clean, minimalist signage and sharp typography complement the modern aesthetic while enhancing navigability. The design not only reflects the company’s identity but also promotes a culture of professionalism and collaboration, making the space both functional and inspiring for employees.
Throughout the project, STIRIXIS Group managed all aspects of the design and construction process, ensuring timely delivery and adherence to the highest standards of quality. The end result is a vibrant, multifunctional space that successfully integrates the dual showrooms and workplace environments, reflecting Petros Petropoulos’ commitment to innovation and customer satisfaction.
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