• Concept Strategy
  • Concept Design
  • Concept Execution

Showroom Concept Redesign.

STIRIXIS Group offered a comprehensive range of consulting services for Dunlopillo brand, from branding services to architectural and interior design. We redesigned the Dunlopillo stores showroom concept, as well as the new product packaging and all printed communication material, such as catalogues and posters.

The project

Thalpos ABEE is a manufacturing, importing, and trade company of high-quality sleeping products, active in the Greek market since 1991. The company has introduced the mattresses and pillows of Dunlopillo, an internationally renowned British brand which is active since 1926. Currently, the company has the presence in 80 countries and there are 9 Dunlopillo stores in Greece.

The overall brand identity design of the new showroom concept was based on the principles and values of the brand with a modern and friendly approach, focusing also on the continuous concern for wellness, relaxation, quality and aesthetics of sleeping products.

We have created a relaxing atmosphere by using natural materials, such as bamboo and wood, “Zen” images for the store decoration, and soft colors, such as dark and light blue, and colors and light green, always aligned with the brand identity, image, and values.