Daikin Hellas wanted to find the most strategically suitable place to launch its first “Blue Dealer+” store, using a retail concept that would be adopted by the different dealers of its network. When STIRIXIS Group entered the picture, we offered a strategic analysis, feasibility study, branding solutions and delivered them on all fronts.
A Strategic Analysis for a High Retail Experience.
Blue Dealer+ store at Pireus
The concept created has to be complete, but also customizable depending on the different dealer level, offering nevertheless a unique retail experience. Additionally, the new concept is designed to satisfy the needs of the brand’s two different target groups, as derived from the strategic analysis made; professionals (B2B, architects, small to medium construction companies, small businesses) – and end customers (B2C, mostly residential customers), that both visit the store.
Blue Dealer+ store at Corfu
The idea is to create a warm and welcoming environment. Daikin’s position as the leading provider of solutions for a good quality of life should be transmitted effectively. The main aspects as perceived by the clients are the innovative character of the brand, the eco-friendly, and high-quality products.
Already the concept is in full operation in a variety of locations across the country, such as in Piraeus, Corfu, Nea Smyrni etc. with many new implementations lined up for the future!
“We had the pleasure of working with STIRIXIS Group on our new Daikin Blue Dealer+ retail concept, the development of which is part of our core strategy towards 2020. The significance of this development for Daikin Hellas was calling for an experienced, innovative and inspirational partner and STIRIXIS Group was proven to be the ideal choice. STIRIXIS Group is very business oriented and their depth approach assures the maximum result. Their deep knowledge of the retail strategy and design business is obvious from the first discussion. We consider STIRIXIS Group leaders in their field and their professionalism was obvious throughout the project. That said, we highly recommend STIRIXIS Group as a valuable partner.”
Ilias Katsoulis, Managing Director, Daikin Hellas