A Strategic Analysis for a High Retail Experience.

Daikin Hellas wanted to find the most strategically suitable place to launch its first “Blue Dealer+” store, using a retail concept that would be adopted by the different dealers of its network. When STIRIXIS Group entered the picture, we offered a strategic analysis, feasibility study, branding solutions and delivered them on all fronts.

Blue Dealer+ store at Pireus 

Proper strategic analysis yielded a wonderful new retail concept
Daikin Hellas's new retail concept
Inside Daikin Hellas's new concept store

The concept created has to be complete, but also customizable depending on the different dealer level, offering nevertheless a unique retail experience. Additionally, the new concept is designed to satisfy the needs of the brand’s two different target groups, as derived from the strategic analysis made; professionals (B2B, architects, small to medium construction companies, small businesses) – and end customers (B2C, mostly residential customers), that both visit the store.

Blue Dealer+ store at Corfu

A new concept store focused on customer experience

The idea is to create a warm and welcoming environment. Daikin’s position as the leading provider of solutions for a good quality of life should be transmitted effectively. The main aspects as perceived by the clients are the innovative character of the brand, the eco-friendly, and high-quality products.

New retail store concept for Daikin Hellas
Daikin's new concept focuses on enhancing customer experience

Already the concept is in full operation in a variety of locations across the country, such as in Piraeus, Corfu, Nea Smyrni etc. with many new implementations lined up for the future!

Blue Dealer+ store at Kallithea

Blue Dealer+ store at Nea Ionia

Blue Dealer+ store at Daphni

“We had the pleasure  of  working  with  STIRIXIS  Group  on  our  new Daikin  Blue  Dealer+  retail concept, the development of which is part of our core strategy towards 2020. The significance of this development for Daikin Hellas was  calling  for  an  experienced,  innovative  and  inspirational  partner and STIRIXIS Group was proven to be the ideal choice.  STIRIXIS Group is very business oriented and their  depth  approach  assures  the  maximum  result. Their deep knowledge of the retail strategy and design business is obvious from the first discussion. We consider STIRIXIS Group leaders in their field and their professionalism was obvious throughout the project. That said, we highly recommend STIRIXIS Group as a valuable partner.”

Ilias Katsoulis, Managing Director, Daikin Hellas

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