Client
Year
2019
Services
- Concept Strategy
- Concept Design
- Concept Execution
Celebrate Life through the physical store!
Sweebies, the leading e-shop for stylish & elegant, quality partyware assigned us the creation of the concept of their first physical store. Based on the strategic analysis on the location, investment required and the brand positioning, STIRIXIS Group designed holistically the concept which was launched with great success.
The project
The main idea that powered the whole concept is “life” and as Sweebies team says: “Celebrate every little occasion. Celebrate every day. Celebrate Life”. A minimal and neutral environment is created to promote the products themselves while being consistent with the brand’s image. To optimize the customer’s experience and the retail store functionality, the products displayed are categorized and showcased in theme concepts, accompanied by the relevant signage. This way, periodically, products have a bigger visual merchandise area.
At the centre of the store, a welcoming sitting area is placed, where clients can sit with the experienced team to discuss and find the appropriate themes to celebrate uniquely their occasion. The display furniture is tailor-made, to respond to the needs of ample storage space but also to address the categorisation of the products and the flexibility requested.