Client
Tarkett
Year
2024
Services
- Retail+ Strategy
- Customer Experience (CX) Design
- Concept Design
- Interior Architecture
- Design Supervision
Tarkett is a global leader in flooring solutions, serving both the professional market and large-scale construction projects. The relocation to a larger building enabled a complete Retail+ upgrade that better supports architects, designers, contractors, and B2B clients while expressing Tarkett’s extensive product portfolio and technical expertise. The new environment functions as a hybrid: material library, consultation zone, sample workspace, seminar setting, brand touchpoint, and employee workspace. STIRIXIS Group began with a detailed analysis of customer journeys, sales workflows, operational needs, and product adjacencies to ensure the redesigned space supports efficient selection, professional engagement, and consistent experience across all user groups.
The design prioritises clarity, usability, and a fresh, reliable aesthetic that reflects Tarkett’s identity. Modular displays and custom sample systems present product families in a structured, comparable way. Shelving accommodates both catalogued libraries and large loose samples, improving visibility and handling. Consultation tables support detailed project discussions, while sustainable LED lighting ensures colour accuracy and reduces energy consumption. Brand values and quotes are integrated as discreet environmental graphics to reinforce identity without overwhelming the space. The employee workspace follows the same logic: a clean, bright, and modern environment that supports daily tasks with comfort and functional clarity.
The showroom operates as a continuous Retail+ ecosystem: a defined arrival sequence, organised display walls, central consultation islands, specialised areas for carpet, vinyl, wood and specialty flooring, and a seminar-friendly zone for professional training. A lounge and coffee area supports longer design sessions, and clear circulation and zoning guide visitors through exploration, comparison, and selection. Throughout the process, STIRIXIS Group maintained close supervision to ensure the design intent, detailing, and customer experience principles were delivered with precision.
The result is a Retail+ showroom and workspace that enhance the customer journey, support professional decision-making, and present Tarkett’s expertise with clarity and purpose.
Prosperity Delivered.
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