STIRIXIS Group is proud to be featured in the newly released 4th edition of Innovation Management: Effective Strategy and Implementation by Goffin & Mitchell — a leading global textbook on innovation.

Our case study, Project Value through Systems Thinking, highlights how STIRIXIS applies its Strategy-through-Execution methodology to deliver long-term prosperity for businesses, their people, and society.

Recognized internationally for integrating strategy, design, and execution, STIRIXIS has successfully impacted more than 850 projects across 25+ countries. This recognition places STIRIXIS Group among global benchmarks in innovation, business transformation, and design excellence.

The case study was contributed by Dr. Evy Sakellariou, Associate Professor (Reader) at Kingston Business School, London, and Founder/Chair of the Think Tank ‘Women4AInnovation Futures’.

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