Ladies and Gentlemen,

your attention please!

STIRIXIS Group is once again an award winner! This time, our project “Samsung Experience Hub” won the title of “Best Interior Design 2020 for Southeast-Europe” via BigSEE.

What is BigSEE?

BIG SEE is the newest, latest and most exiting emerging platform under the BIG umbrella. SEE is Southeast Europe, bringing together 19 countries and 340 million people in what we feel, claim and exclaim is the most compelling, most creative region in the world!


BigSEE Interior Design Award 2020

What about our project?

Samsung Greece assigned to STIRIXIS Group, the creation of a fresh concept at the Dixons South East Europe S.A. Kotsovolos Megastore; one of the leading European companies in electric appliances.

STIRIXIS Group was assigned the strategical design of the shop-in-shop retail concept, respecting and following the vision of Samsung “Inspire the World, Create the Future”. The main goal was to deliver a space standing out among the rest of the competitors, while at the same time the brand identity would be accurately represented.

Samsung’s high tech products were the dominant element of the project, being displayed in a really unique way. More specifically, a fully simulated home of the future, divided in 5 zones, represents the ease of life offered using the products on display. A concept that puts in practice the idea that all the solutions offered enrich people’s lives and contribute to social prosperity.

The concept was based on the whole “sense of curvature”. The curves, the characteristic element deriving from the cutting-edge curved QLED technology is used as a trademark of the project; from the tailor-made furniture to the floor and its placed lit lines, all curvy, creating a futuristic environment.

Samsung Hub - Workplaces
Samsung Hub - Workplaces

Alex Athanassoulas, President & CEO of STIRIXIS Group, commented: “#teamSTIRIXIS is delighted for this important recognition of BigSEE of our latest project with Samsung in Dixons SEE. Together with our trusted and esteemed partners, our team has created a unique experience, a recognizable retail environment within a mega store, and a functional, fast performing concept. We are above all proud of the long standing relationship with Samsung, the leader in technology, and for their trust and excellent collaboration. I want to extend a warm thank you for this recognition to both teams. With this, comes our promise to imagine more and do more together.