Diet Watchers



Awards & Mentions

  •  5-Star Best Retail Interior Award for the African and Arabian region: International Property Awards, 2016-2017


  • Concept Strategy
  • Concept Design
  • Concept Execution

Diet Watchers, award winning retail interior design & customer experience.

STIRIXIS Group collaborated with Diet Watchers, a retail catering business for diet food for subscribed members, in Saudi Arabia.

Diet Watchers were seeking to launch a new retail concept in order to improve the performance of the retail areas and to roll out a chain of stores across the region, with strong brand identity, elite modern style, and retail approach.

The project

The new attractive retail concept created includes architectural and retail interior design and branding, easily reproducable and within the equilibrium of low cost and high performance achieved. Having as a point of inspiration the brand’s logo with its curved and graceful lines, the design concept is based on round surfaces for the walls and fill-out elements which create an uninterrupted consumer journey in the space.

High-quality materials, such as oak wood, white lacquered surfaces and copper pendant signature light fixtures, communicate Diet Watchers’ heritage, but also the brand image, positioning, and essence.

In total the ambiance is characterized by elegance and upper style which offers a high customer experience, builds serenity and relaxation to the recurrent visitors and service personnel, driving the brand sales higher.