- Concept Strategy
- Concept Design
- Concept Execution
The collaboration with Daikin Hellas and STIRIXIS Group started some months earlier, as the company wanted to find a concept that would follow the design strategy agreed, for the “Blue Dealer+” store concepts.
After the creation of the first store in Piraeus, the concept is adopted by the different dealers of its network; all the strategic analysis, feasibility study, branding solutions decided and delivered by STIRIXIS Group are put in practice and followed closely.
The store design, decoration, the pieces of furniture, the visual merchandising even the lighting and the colours of the new Blue Dealer Plus store, designed by STIRIXIS Group enhance the best customer experience, strengthening the customer engagement that makes the clients feel welcome, shopping to this functional retail store.
Regarding the needs of the specific projects, the concept created has to be complete, but also customizable depending on the different dealer level, offering nevertheless a unique retail experience. Additionally, the new concept is designed to satisfy the needs of the brand’s two different target groups, as derived from the strategic analysis made; professionals (B2B, architects, small to medium construction companies, small businesses) – and end customers (B2C, mostly residential customers), that both visit the store with different needs to be served.
Many stores of the branch with the same design strategy will follow within the next months, creating a unified and recognizable retail store concept with the specific brand identity design used. Finally, some last details are further elaborated for the retail concept optimization, leading to the maximization of the return of the investment.
“We had the pleasure of working with STIRIXIS Group on our new “Daikin Blue Dealer +” retail concept, the development of which is part of our core strategy towards 2020. The significance of this development for Daikin Hellas was calling for an experienced, innovative and inspirational partner and STIRIXIS Group was proven to be the ideal choice. STIRIXIS Group is very business oriented and their depth approach assures the maximum result. Their deep knowledge of the retail strategy and design business is obvious from the first discussion. We consider STIRIXIS Group leaders in their field and their professionalism was obvious throughout the project. That said, we highly recommend STIRIXIS Group as a valuable partner.”Ilias KatsoulisManaging Director, Daikin Hellas