- Concept Strategy
- Concept Design
- Concept Execution
Daikin BD+: New retail concept store @Kallithea!
Daikin HELLAS continues expanding the newly created retail concept in the Greek market by launching one more Blue Dealer+ store with a unique brand identity, this time at Kallithea!
Daikin trusted one more time STIRIXIS Group for the retail concept optimization; the design strategy, brand identity design, and architectural design were some of the services offered.
STIRIXIS Group with a great pleasure applied the successful retail concept of Daikin and created a welcoming and functional retail store design. The retail concept follows the same logic with the other stores, following the defined business strategy. A complete concept that would also be customizable depending on the different dealer level, offering nevertheless a unique retail experience to both target groups that the brand is addressing; professionals (B2B, architects, small to medium construction companies, small businesses) – and end customers (B2C, mostly residential customers), that both visit the store. After the creation of the first store in Piraeus, the concept is adopted by the different dealers of its network; all the strategic analysis, feasibility study, branding solutions decided and delivered by STIRIXIS Group are put in practice and followed closely.
The interior design is based on stylish furniture and modern touches while the lighting and the colours of the area make the clients feel intimate and distinct during their visit, enforcing customer engagement. In addition, branding is applied in the store enhancing the brand identity.
We are very proud of the retail concept design, and the customer experience offered, strengthening customer engagement while making the clients feel welcomed when visiting and shopping from this functional retail store. While also maximising the return on investment as a holistic retail concept is created for the well-known brand.
Can’t wait for the next stores around the country to be realized.
We thank Mr. Antonis Arapogiannis for the inspiring video.
“We had the pleasure of working with STIRIXIS Group on our new “Daikin Blue Dealer +” retail concept, the development of which is part of our core strategy towards 2020. The significance of this development for Daikin Hellas was calling for an experienced, innovative and inspirational partner and STIRIXIS Group was proven to be the ideal choice. STIRIXIS Group is very business oriented and their depth approach assures the maximum result. Their deep knowledge of the retail strategy and design business is obvious from the first discussion. We consider STIRIXIS Group leaders in their field and their professionalism was obvious throughout the project. That said, we highly recommend STIRIXIS Group as a valuable partner.”Ilias KatsoulisManaging Director, Daikin Hellas