Daikin Hellas wanted to find the most strategically suitable place to launch its first “Blue Dealer+” store, using a retail concept that would be adopted by the different dealers of its network. When STIRIXIS Group entered the picture, we offered a strategic analysis, feasibility study, branding solutions and delivered them on all fronts.
Τhe concept we designed and delivered was unique, customizable and scalable, and offers a memorable retail experience. Additionally, the new concept is designed to satisfy the needs of the brand’s two different target groups, as derived from the strategic analysis made; professionals (B2B, architects, small to medium construction companies, small businesses) – and end customers (B2C, mostly residential customers), that both visit the store.
The idea is to create a warm and welcoming environment. Daikin’s position as the leading provider of solutions for a good quality of life should be transmitted effectively. The main aspects as perceived by the clients are the innovative character of the brand, the eco-friendly, and high-quality products.
Already the concept is in full operation in a variety of locations across the country, such as in Piraeus, Corfu, Nea Smyrni etc. with many new implementations lined up for the future!
