- Concept Strategy
- Concept Design
- Concept Execution
Cuisine: The new Retail Design for Food Concept.
STIRIXIS Group successfully developed Cuisine’s new brand identity, as well as its distinctive architectural design. The result communicated its unique story, brand value and positioning as the destination where people who work nearby would visit for home-cooked quality meals.
Cuisine is a fresh F&B concept that was built upon the quality of the already established brand La Cigale, and targets the younger audiences aiming to become an everyday destination.
Collaborating with the store owners, we offered architectural design services, brand identity design, but also managed the whole project from inception to implementation, up to completion.
The architectural design of the store resembles the kitchen of a French countryside home, wooden cupboards with patina finishing, a rustic cooker hood and pendant lights, French-style shutters used as a door and a panelled façade.
“Our collaboration with STIRIXIS Group team dates several years back when we worked on the renovation of my family’s patisserie La Cigale. My partners and I decided to trust STIRIXIS Group once again for creating Cuisine; a food concept with a unique identity and offering. Focusing as much on the design as on the functionality and our budget, STIRIXIS Group performed all steps of the project impeccably, resulting in an exceptional store concept and design.”Katerina EmmanouilOwner, Cuisine