Client

AutoUnion

Year

2016

Services

  • Concept Strategy
  • Concept Design
  • Concept Execution

A vibrant, functional and fast service retail concept.

STIRIXIS Group created an attractive, modern, easily adaptable retail design concept, including architecture design, environmental graphics, and branding design, for AutoUnion’s retail network across Greece.

AUTOUNION 6
AUTOUNION 5
AUTOUNION-003
AUTOUNION-002
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Autounion's retail design concept
AUTOUNION 4

The project

The redesigned store now showcases an upgraded customer experience with a powerful brand identity where the fast service is enabled, solving functionality and cross-selling capabilities including technology to assist operations and centralize information. The specially designed area for the kids, as well as the waiting area, ensure a pleasant stay for the family, while the main client is headed to the personnel’s booths.

We created a retail store design where the powerful brand identity worked as an inspiration. The overall ambiance is open and vibrant and, together with the signage and environmental graphics, creates a modern and welcoming atmosphere. All features of the space enhance the solid and distinct retail brand identity.

“

“STIRIXIS Group turned our vision into a reality. Both in the planning and execution of the new retail concept of our outlets, STIRIXIS Group exceeded our expectations. The project team exhibited knowledge in customer experience and functionality as well as in materials and architecture, both very important for us. The project was completed on time and within budget. Our new premises, where the new concept was applied as a pilot, are contemporary and have a clear sense of identity”.The aim was to have a unique and recognizable identity for all offices that will communicate our company’s values and long history. It was a challenging project that underwent many changes that STIRIXIS Group managed to overcome with excellent results. A big thank you to all of STIRIXIS Group team for a great collaboration!”

Thanasis KarposCEO, AutoUnion