Client
Artou Estia
Year
2017
Services
- Concept Strategy
- Concept Design
- Concept Execution
The bakery corner of the city!
STIRIXIS Group created and delivered on time the bakery & pastry shop Artou Estia, with an impressive design in Maroussi, Athens.
The project
We analysed the business concept, and with a holistic approach, we created an experiential store design, with a complete customer journey offered. Artou Estia now operates in a modernized environment with a unique brand identity, bespoke retail graphics, signage, and print material.
STIRIXIS Group was also responsible for designing and implementing the new business concept, as well as the architectural study and implementation. The main goal of the project was to create a strong identity that is easily imprinted on the consumer’s mind, in order to increase store traffic and create loyal clientele.
The client was pleased with the results, while the strong customer engagement drove sales high.
