Client
Year
2017
Services
- Concept Strategy
- Concept Design
- Concept Execution
Alta Living furniture store – Retail Concept Design.
Altalinea assigned STIRIXIS Group to deliver the architectural design, interior design and construction management of the new Alta Living store in Greece, which would be the flagship store of the brand in Athens to create strong customer engagement. The store features exquisite furniture, targeting people who want to decorate their house with sophisticated and original pieces of furniture.
The project
Altalinea is a home furniture company founded in 1990. It focuses on high quality, value for money and unique customer service. Altalinea started offering kitchen equipment and then, with the brand name Alta Living, started selling high-end furniture for every room of the house.
The main goal was to create an aesthetically pleasing environment with a casual yet luxurious style, with emphasis to detail to create customer engagement. Therefore, we designed a space that will function as showroom for the furniture to be exposed. The chosen mood lighting simulates the environment of a museum, the visual merchandising was strategically selected to be illuminated, while leaving the remaining space with more subtle lighting, to achieve the desired contrast.