On 14th of June, the gathered audience that visited “Ktima” Ariadni had the unique chance to enjoy the ATHENS Customer Experience Festival (ACEF) of 2018 and get inspired by some unique and interactive speeches and sessions.
ACEF, every year, helps the attendees create a strong customer experience culture, design the ultimate customer engagement strategy, get inspired and learn how to deliver amazing customer experiences across all customer touch points from the brand identity to the scent selected, gain access to the newest best practices, as well as ensure continuous improvement on relevant systems and processes all affecting the profitability of any concept.
The audience of this year’s event had the opportunity to see the results of the first months of implementation of the transformation of Mister Baker chain of pastry stores in United Arab Emirates. CX and a holistic new strategic approach were the main vehicles of the new brand strategy. Maryam Khorakiwala, the Retail Director of SWITZ Group, and Alexander Athanassoulas, President and CEO of STIRIXIS Group, joined their forces and discussed the impact of CX design on the overall business operations and planning, while presenting to the audience important results gathered from Mister Baker’s new approach and the radical change in the company’s strategy, that all affected the profitability of the concept.
We should not omit to mention that, a retail company of the Switz Group, Mister Baker is a brand held in great esteem throughout the UAE, with sixteen retail outlets across Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah and Umm Al Quawain. Renowned for its celebration cakes, Mister Baker is a must have for parties.
For another year, STIRIXIS Group was a strategic partner of ACEF, bringing extremely significant value to the audience via its expertise and innovation. Additionally, the stage was exclusively designed by the creative team of STIRIXIS Group.