The digital store gets its
proper physical store.

Our involvement in this retail store was crucial in conveying the brand identity and create a distinctive store architecture that communicates its positioning. As the brand is already established in the customer’s mind because of the online store, the physical store should be consistent with the existing image.

The main idea of the concept was created by the idea of  “parking lots”; a place where anyone can stroll around, explore easily and find the products he/she needs. The store is strategically divided into the following areas: the mobile cases area (as the higher percentage of revenue), the zone of contact with the highly trained personnel (employees offering help and advice, repairing products and offering the service of the customization of cases) and the area dedicate to additional products (including headphones, chargers etc.).

To optimize customer flow and the retails store’s functionality, due to the limited space that is available, the products displayed are categorized and placed in a clear manner. The need for storage areas was foreseen and therefore designed into every furniture placed in store.

The main color scheme chosen is orange with black details, as it is the main color of the brand and by incorporating it into the physical store we maintain a unified image. Additionally, the whole design was opted to be easily recognizable and thus, a distinctive look was developed.

Due to the high volume of the customers expected to visit the store, PVC material was used on the floor as it is a durable and resistant material to use.

“Choosing STIRIXIS Group for the design and realization of the concept for the first physical store was anything but random. Given the very successful online presence of our E-shop, we wanted to cooperate with a company that could translate our e-shop success into the first store but also for the next to come. The huge knowledge and expertise of STIRIXIS Group in retail did justify our choice. The result highlights all the successful features of the online store in our small and functional space created and we are confident, that the future cooperation with STIRIXIS Group for our next physical stores will also be of absolute success.”

Manousos Georgopoulos, CEO,

3M Hellas Canteen.