Our involvement in this retail store was crucial in conveying the brand identity and create a distinctive store architecture design that communicates the brand positioning. As the digital identity of the brand is already established in the customer’s mind because of the online store, the physical store should be consistent with the existing image.
The main idea of the concept was created by the idea of “parking lots”; a place where anyone can stroll around, explore easily and find the products he/she needs. The store design is strategically divided into the following areas: the mobile cases area (as the higher percentage of revenue), the zone of contact with the highly trained personnel (employees offering help and advice, repairing products and offering the service of the customization of cases) and the area dedicated to additional products (including headphones, chargers etc.).