The digital store gets its
proper physical store.

Our involvement in this retail store was crucial in conveying the brand identity and create a distinctive store architecture design that communicates the brand positioning. As the digital identity of the brand is already established in the customer’s mind because of the online store, the physical store should be consistent with the existing image.

The main idea of the concept was created by the idea of  “parking lots”; a place where anyone can stroll around, explore easily and find the products he/she needs. The store design is strategically divided into the following areas: the mobile cases area (as the higher percentage of revenue), the zone of contact with the highly trained personnel (employees offering help and advice, repairing products and offering the service of the customization of cases) and the area dedicated to additional products (including headphones, chargers etc.).

Translating ebnb's digital brand identity for its physical store presence

To optimize customer flow and the retails store’s functionality in the store design, due to the limited space that is available, the products displayed are categorized and placed in a clear manner. The need for storage areas was foreseen and therefore designed into every furniture placed in store.

The main color scheme chosen is orange with black details, following the branding strategy of ebnb, as it is its main identity color and by incorporating it into the physical store design we succeeded in maintaining a unified brand image. Additionally, the whole store design was opted to be easily recognizable, enforcing the brand identity and thus, a distinctive look was developed throughout the store design.

“Choosing STIRIXIS Group for the store design and realization of the concept for the first physical store was anything but random. Given the very successful online presence of our E-shop, we wanted to cooperate with a company that could translate our e-shop success into the first store but also for the next to come. The huge knowledge and expertise of STIRIXIS Group in retail did justify our choice. The result highlights all the successful features of the online store in our small and functional space created and we are confident, that the future cooperation with STIRIXIS Group for our next physical stores will also be of absolute success.”

Manousos Georgopoulos, CEO,

About Emergence


Interior Design for 3M Hellas Canteen.