This time, Daikin’s new Blue Dealer Plus store is at Tripoli!
Daikin HELLAS trusted one more time STIRIXIS Group for the retail concept optimization; the design strategy, brand identity design, and architectural design were some of the services offered.
The collaboration with Daikin Hellas and STIRIXIS Group started some months earlier, as the company wanted to find a concept that would follow the design strategy agreed, for the “Blue Dealer+” store concepts.
After the creation of the first store in Piraeus, the concept is adopted by the different dealers of its network; all the strategic analysis, feasibility study, branding solutions decided and delivered by STIRIXIS Group are put in practice and followed closely.
The store design, decoration, the pieces of furniture, the visual merchandising even the lighting and the colours of the new Blue Dealer Plus store, designed by STIRIXIS Group enhance the best customer experience, strengthening the customer engagement that makes the clients feel welcome, shopping to this functional retail store.