Daikin’s Blue Dealer+retail concept store at Kallithea.

Daikin HELLAS continues expanding the newly created retail concept in the Greek market by launching one more Blue Dealer+ store with a unique brand identity, this time at Kallithea!

Daikin Hellas, the leader manufacturer offers a wide range of air conditioning needs across the globe which enables to provide innovative solutions to meet the specific needs of the customers.

retail concept for Daikin's Blue Dealer+ store

STIRIXIS Group with a great pleasure applied the successful retail concept and created a welcoming and functional retail store design. The retail concept follows the same logic with the other stores, following the defined business strategy. A complete concept that would also be customizable depending on the different dealer level, offering nevertheless a unique retail experience to both target groups that the brand is addressing; professionals (B2B, architects, small to medium construction companies, small businesses) – and end customers (B2C, mostly residential customers), that both visit the store. After the creation of the first store in Piraeus, the concept is adopted by the different dealers of its network; all the strategic analysis, feasibility study, branding solutions decided and delivered by STIRIXIS Group are put in practice and followed closely.

The interior design is based on stylish furniture and modern touches while the lighting and the colours of the area make the clients feel intimate and distinct during their visit, enforcing customer engagement. In addition, branding is applied in the store enhancing the brand identity.

Daikin's Blue Dealer+ store is one of the many retail concepts developed by Stirixis

We are very proud of the retail concept design, and the customer experience offered, strengthening customer engagement while making the clients feel welcomed when visiting and shopping from this functional retail store. While also maximising the return on investment as a holistic retail concept is created for the well-known brand.

Can’t wait for the next stores around the country to be realized.

We thank Mr. Antonis Arapogiannis for the inspiring video.

About Emergence


Another BD+ project revealed: DAIKIN Tripoli!


Strategic Design for the network of Daikin in Greece.


Mister Baker.