Using Metrics to Improve CX.

STIRIXIS Group President and CEO, Alex Athanassoulas, gave the keynote presentation on customer experience (CX) titled: “Measuring CX through modern methods of improving efficiency in Retail”.

The main themes of the talk, covered issues such as “How to use data effectively to make decisions while at the same time always being in command of the company’s strategy”.

Athens Customer Experience Festival
Alex Athanassoulas's presentation on enhanced customer engagement
Presentation on Enhanced customer engagement

Falling back onto STIRIXIS Group’s vast experience in the world of business concept development, Alex closed his presentation using a variety of case studies from effective customer experience design and application in stores, offices-workspaces, malls, and public areas.

After the presentation, the floor opened to questions from the public concluding the event with an interactive activity.

We look forward to next year’s event.

One more Award for STIRIXIS Group.


STIRIXIS Group and the Romanian Market.