STIRIXIS Group President and CEO, Alex Athanassoulas, gave the keynote presentation on customer experience (CX) titled: “Measuring CX through modern methods of improving efficiency in Retail”.
Using Metrics to Improve CX.
The main themes of the talk, covered issues such as “How to use data effectively to make decisions while at the same time always being in command of the company’s strategy”.
Falling back onto STIRIXIS Group’s vast experience in the world of business concept development, Alex closed his presentation using a variety of case studies from effective customer experience design and application in stores, offices-workspaces, malls, and public areas.
After the presentation, the floor opened to questions from the public concluding the event with an interactive activity.
We look forward to next year’s event.