Furniture store
Retail Concept Design.

Altalinea is a home furniture company founded in 1990. It focuses on high quality, value for money and unique customer service. Altalinea started offering kitchen equipment and then, with the brand name Alta Living, started selling high-end furniture for every room of the house.

Altalinea assigned STIRIXIS Group to deliver the architectural study, interior design and construction management of the new Alta Living store in Greece, which would be the flagship store of the brand in Athens. The store features exquisite furniture, targeting people who want to decorate their house with sophisticated and original pieces of furniture.

The main goal was to create an aesthetically pleasing environment with a casual yet luxurious style, with emphasis to detail. Therefore, we designed a space that will function as showroom for the furniture to be exposed. The chosen mood lighting simulates the environment of a museum, illuminating the “exhibits”, while leaving the remaining space with a more subdued lighting, to achieve the desired contrast.

“Even though they could have simply taken up the implementation of the existing plans and designs they went on to make observations, analyses and alterations, all valid. And that’s the difference. I don’t know how many professionals have the attitude but also the capability to approach projects in that manner. The fact that in the process we have gotten to know each other personally on a friendly manner, but our relationship remains professional when we work together, is something that one rarely comes across.”

Prodromos Toufexis – CEO, Altalinea







St. George Lycabettus Boutique Hotel.