Kostarelos Greek Delicacies attractive store design promotes and highlights the brand’s core values and ideas. The store is organized into areas, dedicated to a different experience based on the product offering, all in an open layout that invites the customer to explore the elements of the space. In this way, the visitors feel welcome to look around, choose from a variety of products and navigate between the different sections of the store. The retail area is kept quite simple so that the products are better showcased, while the food area, at the center of the store, is characterized by traditional style with a few bold features, making a strong reference to the Greek tradition and culture.
Regarding the store façade, an open and welcoming facade is designed, combining elements that reflect the tradition of the brand, while giving some details of luxury and prestige to fit, this way, the Mall’s environment. The preparation area is visible to the customers, promoting the brand’s expertise and freshness of the products.
The concept of the brand is strategically decided and focuses on the promotion of the company’s top-quality products combined with authentic Greek flavors, the experience of dining and the assurance of the values of the brand.
The values of the brand are also incorporated in the store layout and the customer journey. The journey begins when the customer detects and enters the store and continues with all the interactions realised inside. The store’s design ensures that throughout the experience, the environment is appealing, motivating, and engaging the customer to discover and appreciate the store’s products and services and inspire their trust. The employees, due to the specific design, are always next to the customers to assist and encourage them to explore the wide variety of products. Authenticity, tradition, heritage, and love are the feelings that someone receives when entering the stores of the chain.
