Kafkas. Redefining the chain's success.

Kafkas, the leading Greek chain of electrical equipment and energy solutions, needed a new concept that would ensure further success, stress a clear positioning and differentiation, and enhance customer experience. STIRIXIS Group redefined Kafkas’ brand identity, and crafted a completed rebranding strategy and market positioning analysis to reflect its vision of becoming the undoubted market leader and enhancing its status from a product retailer to a complete solution provider, a true expert.

The project was extremely successful, customer satisfaction and results skyrocketed and it was awarded at the prestigious European Property Awards 2015-2016.

The vision of Kafkas being the top specialist in integrated technology solutions, set the main axes for the project’s next stages; design of the operations, the new concept store, customer service, and customer experience.

Our concept strategy and design created holistic answers for complex challenges such as the proper display of a very wide product mix and services, store functionality, and multi-segment customer journey.  At the same time, we successfully incorporated technology and redesigned in a most effective way the communication to reflect the brand’s positioning in-store.

The new retail concept offers a unique experience to visitors, leading to higher customer turnover, longer store exploration and better results.  All these are based on an impressive environment with an innovative active customer service and a radically changed customer flow. The circular service booths enhance collaboration and personalized service, and the new flow increases retail space by turning storage into retail area. The new concept offers easier and more efficient customer journey, increased customer engagement and maximum retail area, driving sales higher.

“Having decided to proceed with the Kafkas concept 2020 we had to choose a business consultant that could capture our brand strategy and translate it in terms of a facility that would be both impressive and functional. The task of the concept store was challenging because we set to make a radical change in the store experience and raise the industry standards to a level that would solidify our leading position in the years to come. The outcome fully justified our choice of STIRIXIS Group. The new concept, as developed and implemented, projects an overall image of modernity, technology and innovation whereas the environmental graphics and the color code used, conveys an airy and friendly ambience where customers enjoy a unique shopping experience. In this process, STIRIXIS Group quickly came to grips with our strategic and operational priorities and considerations and went on to provide us with fresh ideas and solutions. They worked smoothly and effectively with our people to create something that we are all proud to sign.”

Antonis Zontos, CEO, Kafkas SA