Kafkas, the leading Greek chain of electrical equipment and energy solutions, needed a new concept that would renovate its chain of stores and enhance the customer experience. STIRIXIS Group redefined Kafkas’ brand identity, strategy, and market positioning to reflect its vision of becoming the market leader and enhance its status from a product retailer to a complete solution provider.
The project was awarded the “Highly Commended Interior Greece” at the European Property Awards 2015-2016.
The vision of Kafkas being the top specialist in integrated technology solutions, set the main axes for the project’s next stages; design of the operations, the new concept store, customer service
and customer experience.