Daikin Hellas wanted to find the most strategically suitable place to launch its first “Blue Dealer+” store, using a concept that would be adapted by the different dealers of its network. When STIRIXIS Group entered the picture, we offered branding solutions and delivered on all fronts.
The concept created had to be complete, but also customisable depending on the different dealer level. Additionally, the new concept was designed to satisfy the needs of the brand’s two different target groups; professionals (B2B, architects, small to medium construction companies, small businesses) – and end customers (B2C, mostly residential customers), that both visit the store.
The idea of the concept was to create a warm and welcoming environment. Daikin’s position as the provider of solutions for a good quality of life, should be transmitted effectively. The main aspects as perceived by the clients are: the innovative character of the brand, the eco-friendly products, and the high-quality products.
“We had the pleasure of working with STIRIXIS Group on our new Daikin Blue Dealer+ retail concept, the development of which is part of our core strategy towards 2020. The significance of this development for Daikin Hellas was calling for an experienced, innovative and inspirational partner and STIRIXIS Group was proven to be the ideal choice. STIRIXIS Group is very business oriented and their depth approach assures the maximum result. Their deep knowledge of the retail strategy and design business is obvious from the first discussion. We consider STIRIXIS Group leaders in their field and their professionalism was obvious throughout the project. That said, we highly recommend STIRIXIS Group as a valuable partner.”
Ilias Katsoulis, Managing Director, Daikin Hellas